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December 10, 2010

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U Boomers? Why have I never even heard of this term before? Google here I come...

Sam

I think you've raised a good point about the over-division of Boomer populations in order to market to them, but there certainly are some unique perspectives to take with aging boomers- such as, how does one market to a population with hearing and vision loss, etc.

Sometimes simple tips can be better than complex marketing theory.

We actually did a piece on this on RetirementHomes.com, on how to market to seniors with hearing & vision loss: http://tinyurl.com/2clrn46

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