The Business of Aging

New Media Relations Functionality Added to HRmarketer.com and SeniorCareMarketer.com Software

 We have a number of really cool new features being added to our HRmarketer.com software and SeniorCareMarketer.com software this summer, starting off with the just launched Media and Relations module that enables marketing and PR professionals to centrally manage, track and report on their media and analyst outreach campaigns.

Currently, you can distribute press releases, send pitches and monitor editorial calendar inquiries directly from the software's media database, which profiles journalists, analysts and bloggers in the HR and senior care/boomer markets. Each profile includes the journalist’s preferred contact method, specific coverage areas, social networking accounts and an up-to-the-minute listing of their “Tweets.” Detailed editorial calendars are also shown for their related media outlets.

This new media and analyst relations feature allows users to centrally track their outreach activities, including press releases sent to the respective contact, pitches and inquiries. You can also track follow-up activities with scheduled reminders that can be seamlessly added to your s personal Outlook, iCal or other third-party calendar software.

I recorded this little demo from my home office the other night - pardon the informality - which provides a nice overview. This video is recorded from the HRmarketer.com platform.

Enjoy - if you are at SHRM next week stop by our booth #318 for more info or just to say hi.

Preparations for the Boomer Venture Summit are Underway. A Must Attend Event.

The entrepreneurs have submitted their business plans and the final preparations for the Boomer Venture Summit are underway. 

Are you interested in hearing from some of the greatest minds in the Boomer Marketing Industry? At the 2010 Silicon Valley Boomer Venture Summit, there is a line-up of over 40 speakers who are leaders in the fields of aging, technology, marketing, venture capital, online media, and so much more. You will have the opportunity to network with CEOs, venture capitalists, and many more experts to discover why the boomer generation is a vital focus for these industries. Your next opportunity, business idea or job, may be here!

Feel free to register for the Summit at www.SCUBoomerVenture.com and use the discount code MPR5.

We (SeniorCareMarketer.com) will also be exhibiting and speaking and we hope to see you there!