Our final installment of a three-part series teaches how to leverage your original content and SEO through marketing campaigns and social networking.
Companies that boast a dazzling, search-optimized Web site brimming with innovative content may still fail to get noticed without consistent marketing and PR activities.
That’s the theme of our latest SEO article which focuses mainly on Web 2.0 search engine marketing tactics while still encouraging traditional marketing and PR campaigns. The article is titled “Using Traditional and Search Engine Marketing (and Social Networking) to Leverage Your Investments in Original Content and SEO".
New media tactics are explained such as search-optimized press releases, direct e-mail marketing, podcasts, webcasts, blogging and more. Social networking vehicles such as Twitter, LinkedIn, Facebook, online directories and syndicated content are also examined. It’s all designed to help senior care companies increase their Internet visibility, Web traffic and maintain high search engine rankings—which translate to increased sales leads.
It’s now available (free download) at SeniorCareMarketer.com. Enjoy.
Comments