SeniorCareMarketer.com is at the annual Aging in America conference and Boomer Summit this week. We are exhibiting, sponsoring and speaking. I will try and give a daily update as time permits.
As I have said before, any company that markets products or services relating to the aging population must be at these events. They are two of the best.
This morning I participated in a panel discussion/workshop titled Entrepreneurship & New Career Opportunities within the Boomer Market. Other panel members included:
Mark Miller, President, 50+Digital, LLC
A.D. Frazier, COO/Co-founder, BOTH
Beth Sanders, Founder & CEO, LifeBio.com
Jeff Williams, President, Bizstarters.com LLC
This was a great session that provided a lot of practical information for anyone doing business in or thinking about doing business in the "senior care" marketplace.
Mark Miller did a fantastic job moderating this event and summarizing the opportunities in this growing market. Mark also reminder everyone that the 55+ demographic posts the highest rate of entrepreneurial activity.
Jeff Williams, an expert on starting a business after 50, says "In the corporate world, one person can fire you. But to be truly "unemployed" as a self-employed person all of your customers would have to "fire you", and I don't think most of us are so stupid as to let this happen." Jeff discussed how boomers who have been downsized will have to accept the new reality that they may never again be employed with another Fortune 500 company - and that this is not necessarily a bad thing.
A.D. Frazier, the CEO of a very interesting start-up called BOTH (Back of the House) spoke about how his company can help any solo practitioner (the majority of businesses) get started (incorporating, business plans, web hosting, billing, etc.) by outsourcing all non revenue producing activities. I wish I new of BOTH when I started my business ten years ago!
Finally, Beth Sanders took us through the early days of her start-up, LifeBio. LifeBio simplifies the publishing process so that anyone can create their own book of life's adventures. Customers create an autobiography or the biography of a loved one by using LifeBio's carefully-crafted questions or by using our Memory Journal or other reminiscence products. Beth discussed how she created a scalable business by utilizing innovative distribution "partnerships" - something any business, regardless of size, can benefit from.
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