In the latest Talent Management magazine (a popular trade magazine for human resource professionals) there is an article titled Back to The Future.
Within this article there is a sidebar article on How to Retain Generations X and Y. Something many employers are concerned about considering these generations consistently boast the highest turnover rates in corporate America (staying on average 20 months per job).
What does this have to do with senior care?
A lot.
The writer, Sarah Sladek (CEO of Limelight Generations and author of a lot of books) lists some of the ways companies can retain these employees.
And high on the list is "Elder Care programs" considering most Gen Xers and Yers will find themselves caring for aging loved ones if they are not already.
At HRmarketer.com, a sister product to SeniorCareMarketer.com, we work with a lot of companies who market elder care programs to employers and their products/services are in high demand these days.
Companies that market senior care products/services need to really take a look at the employer channel as a possible market - but is a far different marketing and sales process than B2C (selling to Boomers). I will be speaking about this topic at the March What's Next in Boomer's Summit. If you are attending this event I would be delighted to speak with you about this market and help you determine if it is the right channel for your product/service.
Within this article there is a sidebar article on How to Retain Generations X and Y. Something many employers are concerned about considering these generations consistently boast the highest turnover rates in corporate America (staying on average 20 months per job).
What does this have to do with senior care?
A lot.
The writer, Sarah Sladek (CEO of Limelight Generations and author of a lot of books) lists some of the ways companies can retain these employees.
And high on the list is "Elder Care programs" considering most Gen Xers and Yers will find themselves caring for aging loved ones if they are not already.
At HRmarketer.com, a sister product to SeniorCareMarketer.com, we work with a lot of companies who market elder care programs to employers and their products/services are in high demand these days.
Companies that market senior care products/services need to really take a look at the employer channel as a possible market - but is a far different marketing and sales process than B2C (selling to Boomers). I will be speaking about this topic at the March What's Next in Boomer's Summit. If you are attending this event I would be delighted to speak with you about this market and help you determine if it is the right channel for your product/service.
I'm a G y'er and here's the trick: it's not money, but inspiration that drives us. INSPIRE younger employees. I am a huge fan of the Greatest Generation, and I believe our duty to see that these men and women (as well as the hippies ie our parents) are given the gratitude they deserve in retirement. Could go on for days about this...
- Mike
Posted by: Mike Looney | February 03, 2010 at 09:47 AM
Thanks for this post. Elder care benefits are going to grow, and in offering them employers send a message to employees that "we 'get' life and care about yours."
At Ecumen, we have a program for paid and unpaid leave for employees to provide care to a loved one. In 2009, we provided nearly 2,000 hours for employee leave to provide care. It's a great benefit.
Eric Schubert
www.changingagingblog.org
Posted by: Eric Schubert | February 05, 2010 at 02:45 PM