Is your company targeting seniors?
You should be. Here are just a few reasons why according to an eNewsletter I received today from The Senior News that included this interesting fact sheet on the senior market. Enjoy.
- Seniors make up a larger market than African-American and Hispanic market segments combined.
- Age 55+ households are the fastest growing user segment to embrace computer technology.
- Seniors are the most brand loyal age group. Are you getting to them first?
- Seniors own 70% of all money market accounts and certificates of deposit assets.
- Seniors have an income per capita that is 26% higher than the national average.
- They spend more than one trillion dollars on goods and services.
- Seniors account for 60% of all healthcare spending.
- They purchase 74% of all prescription drugs and buy 51% of all over-the counter drugs.
- Seniors acquire 41% of all new cars.
- They account for 80% of all luxury travel.
- Seniors spend $7 billion online annually.
- Adults 50+ control a household net worth of $19 trillion and own more than three-fourths of the nation's financial wealth.
Source: onmagazine.com
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