One can often diagnose the health of a market or industry by the number of conferences and trade shows. And if this is the case, it appears the senior care and Boomer markets (they are interchangeable) are quite healthy - in spite of the economy.
One obvious reason is that people have no choice when it comes to aging. And when deciding whether to buy another big screen TV or computer gadget versus an emergency response system for mom or dad (or other health care need), the later will always win out. So a lot of the companies we see doing well these days are companies that produce stuff that people genuinely need.
And as the chart on this page shows there is quite a bit of breadth and depth to the boomer and senior care marketplace. On an aggregate basis, this $2 trillion+ dollar market appears to be a recession proof - care giving and elder care needs don’t go away in a down economy.
Anyway, back to events.
SeniorCareMarketer.com tracks hundreds of boomer and senior care conferences and trade shows across North America (as well as media outlets, advertising oppourtunities, journalists, associations, direct mail lists, buyers guides, award competitions and more) and three great events that we're going to include the following. We hope to see you there.
NCOA-ASA Aging in America Conference. March 15-19, 2009 in Las Vegas, NV
Boomer Business Summit, March 19, 2009 at Bally's in Las Vegas, Nevada
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