New Report: Trends and Best Practices for Marketing to the Senior Care Industry

SeniorCareMarketer.com has released it's latest research report that covers the latest trends and best practices for marketing to the senior care industry.   

The senior care industry is about to enter a cycle of unprecedented growth (many experts say it has already begun) as the baby boom generation cares for their aging parents and require care themselves as they transition into their own senior years. While many companies focus on the marketing of products and services to the aging "boomer" generation, a larger market will develop with regard to the caregiving needs of older Americans - the parents of the Boomers and eventually, the Boomers themselves.  As America ages, the demand for products and services that relate to the "care" of these individuals  will grow significantly, from home care services and medical products to housing options and financial / insurance related products.   

This new report, “Trends in Senior Care Marketing: Where Suppliers Spent Marketing and PR Dollars in 2007, and What's Ahead in 2008” represents a broad spectrum of senior care companies.  Key topics in the report include:

- What marketing and PR activities were most important to senior care suppliers the past year, and their budgeting plans for the next 12 months;
- How senior care suppliers measure the success of their marketing and PR;
- Who and what suppliers rely on to stay knowledgeable about the marketplace;
- How optimistic suppliers are about the overall health of the senior care marketplace.

To download a free copy of the report, visit the above links or type this URL into your browser. http://www.seniorcaremarketer.com/downloads.htm

Enjoy.

Comments

[Oxnard Family Circle]

Well the while the marketing trends are changing because of the internet and social media, good old fashion marketing is still the best way to go in my oprinion.

[Mike Sommer]

On the eve of the Obama Administration speaking before Congress I found an audio program that may be of interest. Hosts from Entrepreneurial Insightsare joined by Peter Ross, CEO of Senior Helpers and Doctors Express, to discuss the challenges, opportunities and keys to success in operating in-home care and urgent care practices.

http://businessforsalebc.com/2009/09/insights-health-care/

[caregiver ca]

Greate reports!