A year or two ago I may have seen an article in major media that related to the senior care marketplace maybe once a quarter. These days, I see these stories almost daily.
An article in the New York Times a few days ago titled Exercise Your Brain, or Else You’ll ... Uh ... discussed an emerging mini-industry of computer-based brain products.
These products are being called neurosoftware. Examples include Nintendo's Brain Age 2, a video game of simple math and memory exercises and Posit Science’s computer-based “cognitive behavioral training” exercises, and MindFit's software-based program that combines cognitive assessment of more than a dozen different skills. And for a monthly fee, you can subscribe to web sites like Lumosity.com and Happy-Neuron.com, which offer a variety of cognitive training exercises.
The NYT article quotes Alvaro Fernandez (whose brain fitness and consulting company, SharpBrains, has a Web site focused on brain fitness research) as estimating that in 2007 the market in the United States for neurosoftware was $225 million.
Mr. Fernandez pointed out that compared with, say, the physical fitness industry, which brings in $16 billion a year in health club memberships alone, the brain fitness software industry is still in its infancy yet is growing at a 50 percent annual rate and expected to reach $2 billion by 2015.
This makes all of us at Fisher Vista feel quite good about our upcoming product launch of SeniorCareMarketer.com which will help companies who sell to boomers and seniors generate online visibility, web site traffic and sales leads.
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