According to new research, pharmaceutical marketers say they plan to increase their online marketing spending this year and decrease spending on traditional media.
This same conclusion was found in an upcoming market research report from Senior Care Marketing firm, SeniorCareMarketer.com. The report is due out next month.
Big pharma, like many other industries, has realized that you must have a strong online presence so you can be more easily found by your buyers (and purchase influencer's) when they go online.
This is important because in many markets, including health care, the Internet is second only to peers when it comes to where buyers go to find information on products/services they may purchase.
In other words, Internet marketing allows you to take your message directly to your buyer and bypass traditional media. And the best ways to build online visibility is through (in no particular order) search-optimized press releases, blogs and blogger relations, direct email marketing, SEO,and other Web 2.0 tactics.
SeniorCareMarketer helps companies in the senior care market do this much like it's sister product, HRmarketer does in the human resource marketplace. Senior Care Marketer is scheduled to debut this Fall.
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Posted by: Adam | August 13, 2008 at 03:04 AM