Great article from the DailyPress.com titled Firms Cater to Elderly. The article discusses the boom in companies that cater to the aging of America, from retirement communities to in-home care agencies to elder law attorneys and retirement planners.
Many of these "senior" vendors are spending their marketing dollars to reach the baby boomer directly. However, it will become equally important for companies selling products and services relating to the aging of America to also target the purchase influencers. There are a lot of them. The key ones include:
- Family Caregivers
- Medical Doctors
- Nurses
- Social Service Agencies
- Hospitals
- Geriatric Care Managers
- Pharmacists
- Physical Therapists
- Rehabilitation Centers
- Home Health Care
- Housing and Residential Facilities
- Investment / Retirement Advisors
- Elder Law Attorneys
This is the basis for the new product, SeniorCareMarketer.com which will help vendors easily reach these purchase influencers and build visibility. Expect the product to be available in early 2008.

