Interesting article today in Washington Times titled "Stay-at-home elderly spur new market for remodelers".
The opening sentence "A rising number of aging Americans is encouraging a home-makeover industry designed to help them "age in place." says a lot about three big changes taking place in America:
1. First (which is no surprise to anyone), is the aging of America. Baby boomers account for about 78 million Americans and will start retiring with Social Security next year. And by2030, 70 million Americans will be over the age of 65. This is one out of every five Americans!
2. Second, the growing popularity of older American's choosing to stay at home. I saw a statistic recently that said eighty-three percent of elderly Americans would stay in their homes until the end if they could. I don't know what percentage of older American's choose to stay at home versus enter assisted living but my guess is the percentage will be increasing dramatically. For a couple reasons. One, there probably will not be enough assisted living rooms to meet demand and two, I think perceptions about staying at home are changing. It used to be that if you were getting old and needed assistance with day-to-day basic living, a nursing home or assisted living was presented as the only feasible option. But this is changing (due to media coverage, more in-home caregiving options, etc.) and represents a huge shift in elder care housing market.
3. Third, the HUGE market for "elder care" products and services that we are just starting to enter. And we really have not seen anything yet. In the article I referenced above, there is a section about Vince Butler, president of Butler Brothers Corp., a Clifton home-remodeling company.
It reads:
"In the five years since he became a "certified aging-in-place
specialist," customizing homes for elderly clients has grown to about
20 percent of his company's business. It typically involves
installation of wheelchair ramps, task lighting that illuminates
specific work areas, and levers on faucets and door handles."
We're entering very interesting times - both economically and socially as our population ages.